The social media statistics that prove the power of social media marketing for business

 

social media statistics

 

In the last year, you may have noticed a change in the general attitudes of businesses towards social media. More and more businesses are turning to social media to advertise and promote their products and services. The power of social media for businesses is priceless. With in-depth data, detailed advertising parameters and a rapidly growing user base, social media is a vital investment for business owners. We’ve gathered some of the must-see social media statistics from last year to demonstrate the importance of social media marketing for businesses.

 

Must-See Social Media Statistics

social media statistics

 

  1. 75% of male internet users are Facebook users
  2. 83% of female internet users are Facebook users
  3. 81% of millennials check Twitter at least once a day
  4. 6/10 internet users are Instagram users
  5. Spachat reaches 41% of the population between the age of 18-34, every day
  6. Facebook is the most widely used social media platform, with 79% of internet users on the platform
  7. More than 56% of online adults use more than one social media platform
  8. 81% of adults have at least one social media profile
  9. One average, we spend 2 hours every day on social media

 

Social Media Statistics By Platform

social media statistics

 

Facebook

  1. Nearly a quarter of the world’s population uses Facebook regularly
  2. Facebook is the most widely used social media platform
  3. 76% of Facebook users were active every day during 2016, compared to 70% in 2015
  4. The number of mobile active daily users increases by 23% on average each year
  5. More than 65 million businesses have a Facebook business page
  6. 100 million hours of Facebook video content in watched on Facebook daily
  7. 88% of 18-29 year olds are active Facebook users
  8. 79% of 30-49 year olds are active Facebook users
  9. 61% of 51-64 year olds are active Facebook users
  10. 56% of online seniors aged 65+ are active Facebook users
  11. Highest Facebook traffic occurs midweek between 1-3pm
  12. Over 2 million advertisers use Facebook to market their business regularly

Twitter

  1. 88% of medium to large businesses (with over 100 employees) use Twitter to market their business
  2. 36% of 18-29 year olds are active Twitter users
  3. 22% of 30-49 year olds are active Twitter users
  4. 18% of 50-64 year olds are active Twitter users
  5. 42% of Twitter users use the site daily
  6. 74% of Twitter users follow small businesses to get product updates

Instagram

  1. 51% of Instagram users use the platform daily
  2. 35% of Instagram users use the platform multiple times per day
  3. Instagram Stories is used by more than 200 million people every day, compared to only 161 million Snapchat users
  4. 59% of 18-29 year olds are active Instagram users
  5. 31% of 30-49 year olds are active Instagram users
  6. 13% of 50-64 year olds are active Instagram users
  7. There are 8 million registered businesses using Instagram business profiles
  8. Instagram has over 1 million active monthly advertisers, up by 200,000 since 2016
  9. 60% of the top brands on Instagram use the same filter for every post
  10. Last year, over 120 million Instagrammers visited a website, got directions, called, emailed, or direct messaged to learn about a business based on an Instagram ad

 

So what can we learn from these social media statistics?

If you learn one thing from these social media statistics it’s that you can’t ignore social media in your marketing plan. As each platform grows, so does the need for businesses to adapt their social strategy in order to capture the audience most likely to connect with their products or services. If it all seems too daunting, you can always hire a social media marketing company like us to handle the complicated stuff. Contact us today to get started!

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