The Wonders Of Window Displays

The Wonders Of Window Displays

If your business has its own venue, then your venue really is the 'window of opportunity' for your business. Window displays can do wonders for any business; with quality, eye-catching signage you can advertise products and services, attract attention to sales and offers, convey a story and bring your business to life. How to get started If you're new to the world of window displays, there are a few things to consider before spending out on professionally printed posters and signage. Here are our pointers to follow to not only create a great display, but also help to keep the costs down: How visual is your product or service? Will you be advertising products or services? How attractive are your products? Are they visually attractive enough to have an impact by just using quality images? If your product isn't visually appealing or you are selling a service, how could you create a story around that product or service? Think about other images you...
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Logo design gone wrong: why professional logo design is so important

Logo design gone wrong: why professional logo design is so important

Logo design gone wrong: how to avoid making the same mistakes these companies made   When many of us think of large corporate companies, we naturally assume their branding will be on point. That, however, is not always the case. A company's logo is often the first thing potential customers will see and it can influence their buying decisions and first impressions of a brand. Using the below examples, we highlight examples of logo design gone wrong and how you can avoid major design flaws.   So, what makes a great logo? Before we get to the examples of logo design gone wrong, let's talk about what exactly makes a logo great. A logo is often the first piece of advertising a consumer will interact with. A great logo is simple, memorable, represents the brand's core values and is instantly identifiable. Logos can include a combination of text, image or both. The key to building a business is to create a strong brand, and a...
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Facebook Competitions: are you breaking Facebook’s policy?

Facebook Competitions: are you breaking Facebook’s policy?

Like/Share/Tag competitions - are you violating Facebook's terms? You may be familiar with Facebook competitions, popular with businesses and commonly used to boost engagement and page likes. But did you know that many of these competitions are in fact against Facebook's policy? If you're thinking about using a Facebook contest for your business and don't want to risk getting your page banned, read on to learn how to get it right without the risk of violating Facebook's terms and conditions.   So, what can and can't you do exactly? It's fairly common knowledge that asking people to tag and share your posts is a violation of Facebook's terms and conditions, but surprisingly many businesses are still choosing to use such competitions to boost their engagement and page likes. If you want to use a Facebook contest, here are some tips on what you can do, and what to avoid.   How to engage your fans You can start by using enticing words such as GIVEAWAY and WIN to grab...
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Social Media Statistics

Social Media Statistics

The social media statistics that prove the power of social media marketing for business     In the last year, you may have noticed a change in the general attitudes of businesses towards social media. More and more businesses are turning to social media to advertise and promote their products and services. The power of social media for businesses is priceless. With in-depth data, detailed advertising parameters and a rapidly growing user base, social media is a vital investment for business owners. We've gathered some of the must-see social media statistics from last year to demonstrate the importance of social media marketing for businesses.   Must-See Social Media Statistics   75% of male internet users are Facebook users 83% of female internet users are Facebook users 81% of millennials check Twitter at least once a day 6/10 internet users are Instagram users Spachat reaches 41% of the population between the age of 18-34, every day Facebook is the most widely used social media platform, with 79%...
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Create A Catchy Tagline

Create A Catchy Tagline

How To Create A Catchy Tagline For Your Brand If you haven't already, you need to create a catchy tagline for your brand. Why? A brand's tagline can summarise its vision and mission in just a few words. This short message will instantly convey what the business does to the customer. A great catchy tagline will differentiate your brand, tell your story, and essentially act as a salesperson for your business.   What makes a great catchy tagline? If you're creating a new slogan for your brand or product, you'll want to make sure that it's memorable. Take a look at these examples of catchy taglines that represent the brand but are also easy to remember:   Just do it! (Nike) I'm lovin' it (McDonald's) Get The London Look (Rimmel) Melts in your mouth, not in your hand (M&M's)   Recognise any of them? We instantly associate memorable taglines with their brand. Here are our top tips to creating a catchy tagline for your own brand.   1. Short,...
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Facebook releases Fun Emoji Facts to celebrate World Emoji Day

Facebook releases Fun Emoji Facts to celebrate World Emoji Day

Emojis Say Things That Words Can't Quite Express It's often difficult to find the right for how we're feeling. Emojis just seem to do it for us, and they do it so well. Can you relate? To celebrate the beloved emoji, World Emoji Day is happening! Facebook has released some interesting emoji facts specifically for the unofficial holiday. Here, we share them with you.   The World Loves Emojis According to Facebook, we send 60 million emojis every day via the social media platform. But that's nothing compared to this emoji fact: we send 50 billion emojis through Messenger daily. That's a lot of feelings we couldn't quite find the words for! IMAGE: FACEBOOK   Feeling The Love Messenger users must be filled with love and laughter as of those 5 billion emojis sent daily, the 'Tears Of Joy', 'Blowing A Kiss' and 'Heart Shaped Eyes' face emojis were the most commonly used in the last 30 days. These emojis are also among the world's most used, alongside...
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The Importance Of Great Logo Design

The Importance Of Great Logo Design

Why Great Logo Design Is Essential For Every Brand Marketing your business is essentially how you generate more clients and, in turn, make more money. With an increasing number of competitors and stronger marketing strategies being developed daily, a great logo design is more important than ever for any brand. With a race against the shortened attention span of consumers, many brands are focusing on creating stronger, more memorable logos. A great logo design will quickly grab a viewer's attention and immediately convey a brand's core values. Judging brands by their appearance is becoming more and more common. Image is everything. Here are some reasons why your logo design is essential to your brand:   A great logo design = a great first impression A brand's logo is essentially its first introduction to its consumers. A strong logo is an invitation for consumers to learn more about a brand, whether they realise or not. Great logo designs communicate what the brand is all about through...
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4 Simple Steps To Social Media Success

4 Simple Steps To Social Media Success

Social Media Success In 4 Simple Steps. Marketing Made Easy. We can learn a lot about social media success from the brands doing it right. While these tips may seem obvious to some, it's surprising how many get it wrong. From #too #many #hashtags, to over-selling your services, there are still social media marketing mistakes being made amongst brands, businesses and bloggers. We break down four of the most fundamental steps to successful social media marketing. This is social media marketing made easy.   Relatable Content Social media success is achieved by relating to and engaging with your audience. By following a 80/20 rule (creating relatable content 80% of the time and promoting your services 20%) you attract customers to you because they find your content enjoyable. Over-selling your products and services and spamming everyone's news feeds with it 24/7 will only irritate your audience and ultimately result in being un-followed, or worse - customers taking their business elsewhere. Now, creating relatable content for social...
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How To Avoid Colour Confusion

How To Avoid Colour Confusion

Colour types: The difference between RGB, CMYK & Pantone There are different colour types, and which one you use for your design will impact the print quality. Using the wrong colour type could mean that your artwork prints a completely different colour! Here's how to get it right.   Colour types: CMYK CMYK stands for cyan, magenta and yellow. With these three colours, it is not possible to create any colour darker than brown. Therefore, black (key) is added. The colour base for CMYK consists of all colours in the colour spectrum. Any artwork for printing must be submitted in CMYK - the printer makes use of the light-absorbing cyan, magenta and yellow ink, which are mixed used various techniques. CMYK printers place the colours on top of the print so the reflecting light is lost. Therefore, the colours in the print result come out darker in comparison to the colours displayed on a computer screen. This is why files for printing must be...
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Know Your Paper Type

Know Your Paper Type

What's my type? The best paper types for your brand. Just as every being has a skin type, every business should have a paper type. Which one of course, depends on your brand and marketing intention. There are different paper types, and each can speak volumes about your business. Here is our quick guide to getting your paper type right, every time.   First impressions count. To attract new customers, it's important to present your print how you would yourself. Be professional. When considering paper types, think about what message you are trying to convey through your print. Are you advertising your exclusive, award-winning spa and want to create a sense of luxury? If so, cheap budget paper probably isn't ideal. Will you be handing out mass flyers promoting a one-time special offer? Then spending out on the most luxurious finish may not be necessary. Next, think about the purpose of you print. Do you want to be able to write on it? If yes,...
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